How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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Powerful competitor study technique
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where…

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Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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stands behind

Professional marketing

The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. There are opportunities for a product to create a demand for itself, but they are limited, so the demand is created small, on the verge of zero.

Small demand is naturally small sales. We can say that the only marketer for a product in self-marketing is the product itself, which promotes itself. What does it look like in reality? The scheme is quite simple. Someone produces goods, say a smartphone. Further, this smartphone is bought by some consumer and begins to use it. Continue reading

How to deal with the crisis and defeat it
The behavior of your cat, dog, parrot or fish is unlikely to change compared to what they had them in the summer. They do not watch TV, do not listen…

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Effectively combating employee burnout
Burnout of employees is a natural process that is laid down by nature itself. Sooner or later, any fire, if you do not throw firewood in it, begins to die…

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3 ways to increase business returns
Return on business - the amount of money that it generates. In terms of return, businesses are different. Some generate a lot of money, some a little, some generally generate…

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Innovation as a profit generator
At all times, innovative business development has brought maximum profits. If you study the history of business, it becomes obvious that the greatest profit was brought by businesses, the essence…

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