Professional marketing
The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself…

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Effectively combating employee burnout
Burnout of employees is a natural process that is laid down by nature itself. Sooner or later, any fire, if you do not throw firewood in it, begins to die…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

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reduces competitiveness

… work on the market is to develop the idea behind it

If the company produces mobile phones, then you need to look for an appropriate idea and logic suggests that such an idea is an idea that roughly sounds like “mobile communication through space”. If you do not deal with the idea that lies at the heart of the market, then the product will not be sold, because it will not be able to sell it.

The trick is that working in the market is to develop the idea behind it. If you don’t know what idea you are dealing with, it is not clear what to develop and in which direction. If you come from the product, you will always be a loser, and if you come from the idea of ​​the market, you will always be a leader, because you will offer something that allows you to realize it.

Powerful business with minimal investment Continue reading

How to build the most powerful business
A strong business brings money and joy, a weak business brings problems and stress. A strong business has a good reputation, attracts customers, and scares competitors. A weak business has…

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How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

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Innovation as a profit generator
At all times, innovative business development has brought maximum profits. If you study the history of business, it becomes obvious that the greatest profit was brought by businesses, the essence…

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"Invisible hand of the market" is engaged in sales
Since it does not give, it means that it contradicts its principles. Of course, the first principle of the invisible hand of the market is that it helps only its…

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