The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. There are opportunities for a product to create a demand for itself, but they are limited, so the demand is created small, on the verge of zero.
Small demand is naturally small sales. We can say that the only marketer for a product in self-marketing is the product itself, which promotes itself. What does it look like in reality? The scheme is quite simple. Someone produces goods, say a smartphone. Further, this smartphone is bought by some consumer and begins to use it. Continue reading