Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Powerful competitor study technique
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where…

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Professional marketing
The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself…

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I create customers

How to make money in a post-industrial economy

The economy is the basis for the development of countries, states, businesses and people. It may seem that it is something solid, but in reality it is not. In reality, the economy is heterogeneous, because it consists of sectors. Within the framework of the economy, it is customary to distinguish 5 sectors: primary, secondary, tertiary, quaternary and quaternary. In the economy of some countries, all sectors are present, including the post-industrial economy, while in other countries only a few.

But this is not all, because the economy has levels that are associated with the levels of development of civilization. Today, it is customary to distinguish 7 levels of the economy on this basis: Neolithic, Early Class, Antique, Medieval, Early Industrial, Industrial and Post-Industrial. In one form or another, the global economy as a whole is represented by both different sectors and at different levels. Continue reading

How to manage customers through needs

The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history of mankind. Previously, there was nothing like this, because before there was always a shortage of goods, a lack of resources and everything sold well. Now he is gone, there are so many products that your eyes are flying up, there are also enough resources and they are cheap enough, so you need to change how you manage your customers.

You could even say that there is no problem with money. If you don’t have your own money, then you can take a loan and buy almost everything that you want. But sales, in spite of this, do not go as we would like, business does not go as we would like. Moreover, business and sales do not go at all. They don’t go so much that you can constantly see either one or the other company, often a well-known company, announcing its departure from the market. Continue reading

How to build an effective business
An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but humanity has…

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A powerful and effective business formula
A business formula is a way to make money. There are many options to make money now. Each of them requires a different amount of investment, gives a different result…

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Accordingly, Samsung's loss is a strategic loss.
The problem is that the company's management incorrectly identified the basic idea of ​​the market and incorrectly calculated how it could change. Or, in general, they did not do this,…

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How to build the most powerful business
A strong business brings money and joy, a weak business brings problems and stress. A strong business has a good reputation, attracts customers, and scares competitors. A weak business has…

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