The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.
At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including because of the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves. Continue reading
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the launch of new business areas. The second niche is assistance to medium, but most often large business. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.
Small Business Perspectives in the 21st Century
In other words, the vast majority of small businesses work as assistants to big business and, accordingly, depend on it. For example, car services are assistants to car manufacturers and their spare parts. The field of trade is assistants to manufacturers of goods. Travel agencies are assistants to tour operators. Continue reading
Despite its power and strength, the super-idea is not omnipotent. It can introduce itself into other people, it can motivate them to develop it in themselves. But people are very often so lazy that they don’t want to independently develop the idea that is embedded in them, because you need to think a lot. Many people do not like to think or do not have time for this.
Ready elements of the idea, its parts, in order to develop it in themselves, they would use, but they themselves do not always want or cannot create them. Therefore, not all people in whom the idea is implemented become consumers, which means that manufacturers are not able to produce as many goods and services as they need for profitable work.
Correction of this situation through the creation of the missing elements and their transfer to potential consumers can be done exclusively by people who own marketing or better than noomarketing, because noomarketing is more effective in this regard. At the same time, these people should be well and powerfully pumped by the necessary idea. Continue reading