We opened an orthopedics salon and now we have been promoting the business for 4 months. When opening the salon, they relied on the experience gained during the work of his wife in a similar orthopedics salon.
Based on this experience, we determined the assortment of goods, but in a lower price category. They rented an office near the hospital and hung a sign. We prepared and sent out a potential commercial offer to potential customers. Things did not go, they were looking for ways to solve the problem and visited your portal. Continue reading
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the Forbes list. All these people are united by talk about what is the cause of the global crisis. They agree that the crisis is a reality and try to understand how to get out of it.
Marketing as a cause of the global crisis
The answer to the question is known. The main cause of the global crisis is marketing. In general, few people see marketing as the cause of the crisis, but it was he who caused it. How? Everything is very simple. In general, the crisis arose because a lack of liquidity arose, in other words, the crisis arose because of a shortage of money. Among other things, this means that an analysis of the business strategy and its modernization under new conditions is necessary. Continue reading
If there are few customers or the business has stalled, then it’s time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.
Market opportunity analysis
There is a logical question about how and where it is better to develop and move. To look for ways of development – this is the analysis of market opportunities. For example, the market for conventional cameras began to stagnate, but the camera market for mobile phones began to develop rapidly. Camera manufacturers simply had to move to a new market in order to stay afloat. Continue reading