We opened an orthopedics salon and now we have been promoting the business for 4 months. When opening the salon, they relied on the experience gained during the work of his wife in a similar orthopedics salon.
Based on this experience, we determined the assortment of goods, but in a lower price category. They rented an office near the hospital and hung a sign. We prepared and sent out a potential commercial offer to potential customers. Things did not go, they were looking for ways to solve the problem and visited your portal. Continue reading
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the Forbes list. All these people are united by talk about what is the cause of the global crisis. They agree that the crisis is a reality and try to understand how to get out of it.
Marketing as a cause of the global crisis
The answer to the question is known. The main cause of the global crisis is marketing. In general, few people see marketing as the cause of the crisis, but it was he who caused it. How? Everything is very simple. In general, the crisis arose because a lack of liquidity arose, in other words, the crisis arose because of a shortage of money. Among other things, this means that an analysis of the business strategy and its modernization under new conditions is necessary. Continue reading
The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.
At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including because of the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves. Continue reading