… work on the market is to develop the idea behind it
If the company produces mobile phones, then you need to look for an appropriate idea and logic suggests that such an idea is an idea that roughly sounds like “mobile communication through space”. If you do not deal with the idea that lies at the heart of the market, then the product will not be sold, because it will not be able to sell it.
The trick is that working in the market is to develop the idea behind it. If you don’t know what idea you are dealing with, it is not clear what to develop and in which direction. If you come from the product, you will always be a loser, and if you come from the idea of the market, you will always be a leader, because you will offer something that allows you to realize it.
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As a rule, a company produces more than one product. This means that it is necessary to identify ideas for which goods are produced or services are provided for all goods or services. As a result, after identification, a map of ideas will be obtained with which to work. The map of ideas, among other things, will help to understand whether the markets are chosen correctly.
The map of ideas, among other things, will help to understand whether the markets are chosen correctly.
It may turn out that the map will contain ideas that are in no way connected. It is unprofitable to deal with such ideas, because this requires different resources and specialists. Accordingly, a decision may be made that certain markets and, accordingly, goods should be abandoned to improve business efficiency.
On the other hand, on the contrary, it may be decided that some ideas need to be added, because the available resources are far from being used at 100%, which also reduces competitiveness, and hence survival. Often companies own large markets, but they do not sell anything to them, because they simply do not know about their existence.
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Building a profitable business offers market optimization. First of all, you need to determine how many people with this idea in general are and what its activity is. It may turn out that there will be as many people with this idea implemented as there are fingers on two hands, and we expected that we could sell millions of units of production.
However, it’s not enough to have an idea;
To build a profitable business, you need to have a strong and promising idea, because the idea is the basis of the business. To find out if an idea is and how strong it is, you can, for example, conduct a brand analysis. However, it is not enough to have an idea; it still needs to be addressed. It is not necessary to hope that people themselves are imbued with the corresponding idea.
It has never been in the entire history of mankind that ideas develop themselves, which means we can safely say that this will not happen in the future. In order to build a profitable business, you need to work hard at the ideal level. You need to choose a promising idea, formulate it and pump it to employees working in the company.
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One must also bear in mind the fact that everything flows and everything changes. This means that ideas have a life cycle. They are introduced, embodied and outdated. After the idea is obsolete, the goods for its implementation become unnecessary. For example, the idea of communism remained in the past and the goods that served to bring it to life became unnecessary.
Accordingly, in order not to be on the sidelines, you need to constantly create new markets based on new ideas
Once the october icon or pioneer tie was very popular goods, but now nobody needs them, but now they need goods that serve to embody new ideas: mobile phones, computers and much more. Accordingly, in order not to be on the sidelines, you need to constantly create new markets based on new ideas.
Idea work involves possessing the right skills. In order to master them, read the articles on marketing, which are the source of the necessary knowledge and technologies. Reading these articles will bring not only pleasure, but also real benefit. If there are few articles, you can get marketing advice and answers to all questions.