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The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself…

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Creative class – a way to fit into the future

A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

Creative class as a way to fit into the future

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others who can create truly new ideas. Moreover, probably for the first time in the history of mankind, the elite will have power not over people, but over a finer substance, over ideas.

The idea is really a very subtle substance that not everyone can work with. This is due to the fact that the idea cannot be seen, cannot be sniffed, cannot be touched, cannot be tasted, because a person does not have anything that he could do it. In order to deal with an idea, it must be dressed up in that substance that a person can interact with, in other words, the idea must be materialized, but not everyone can do it, but not because there are no abilities, but because there are no tools .

So far, the creative class uses intuition rather than technology, and therefore this class is still small in number, because not every intuition is tuned to the “right wave”. Over time, you will have to use technologies, because intuition is not the most reliable thing, but not everyone will be able to use technologies, but only those who will have access to them. This is where the new elite will finally form and it will become that part of humanity to which the tools for working with ideas will be available.

Everyone can become a creator

The creative class has not yet been fully formed. While the formation of the creative class is going on, admission there is free. Anyone who becomes involved in the generation of ideas and will do it better than others can become a creative creator. At the same time, the barrier to entry there is now very low, in other words, in order to become a creative person you just need to start doing it.

At one time, after the collapse of the USSR, anyone who drove at least something became rich, because everything was in short supply. However, then the bar gradually rose, and becoming rich was more and more difficult and difficult, because it took more and more intelligence and strength until it got to the point that getting rich became almost unrealistic on old “themes”, only those who possessed technology and created new ones became rich “Topics”.

Thus, over time, in order to become a creator, you also have to master the technology. One such technology already exists is noomarketing. So far, it is still available to everyone, but over time, the cost of access to it will increase, which means that not everyone can get it.

Active placement of barriers to entry into the creative class will begin when the number of its representatives reaches a critical number. This will happen when the number of creators reaches the amount that can cope with the infrastructure of the creative economy, which includes all the lower sectors of the economy: agricultural, mining, industrial, information.

Now you can actually get this infrastructure for free, but then, when all of it is under the control of one or another creative person, it will be impossible to get it. If someone wants to become a real creator, he will have to rebuild the appropriate infrastructure, for which money will be needed, and money can only be earned in the creative economy, and this, as you can see, is already a vicious circle and it will be virtually impossible to break out of it.

The creative economy elite will be formed sooner or later. When this happens, the new elite will begin to put very serious barriers to entry into their circles and it will be impossible to get into the creative class, even if you will be able to generate and implement ideas better than others. So if there is a desire to become one of the ideocrats, it is better to start doing it now, because then it will be too late.

This is due to the fact that when the creative class has a significant part of the capital, they simply take all the power into their own hands and hold it until a new sector of the economy comes out in the first place, until the next type of economy begins to take shape which will replace the creative economy.

So it’s quite obvious that the future lies with the representatives of the creative class, it is they who will move further humanity, which will completely hang from them. This is due to the fact that only societies in which there is a creative class.

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