The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history of mankind. Previously, there was nothing like this, because before there was always a shortage of goods, a lack of resources and everything sold well. Now he is gone, there are so many products that your eyes are flying up, there are also enough resources and they are cheap enough, so you need to change how you manage your customers.
You could even say that there is no problem with money. If you don’t have your own money, then you can take a loan and buy almost everything that you want. But sales, in spite of this, do not go as we would like, business does not go as we would like. Moreover, business and sales do not go at all. They don’t go so much that you can constantly see either one or the other company, often a well-known company, announcing its departure from the market. Continue reading
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks or in connection with a small starting capital, they decided to start from small with the prospect of business growth to medium or large. The second category is people who realized that they have a small surplus of energy and that medium or large business they simply cannot draw on the basis of this amount of surplus energy.
Proper Small Business Optimization
In any case, a business, including a small one, is always opened in order to turn the surplus of its personal energy into money, because the business itself is a machine for converting human energy into money. A small business starts, as a rule, spontaneously, because there is not enough knowledge and experience. Spontaneously open business is often not optimal. In this regard, he has to spend a lot of time, money, energy and other resources. Continue reading
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.
Creative class as a way to fit into the future
One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others who can create truly new ideas. Moreover, probably for the first time in the history of mankind, the elite will have power not over people, but over a finer substance, over ideas. Continue reading
It happens that customers are urgently needed, and most importantly – as cheaply as possible, and preferably even free of charge. Such situations at one time or another are faced by 100% of companies. Someone faces when opening a business, someone a year after opening, someone 5 years after opening, and some later. The fact that everyone is familiar with the situation of lack of customers allows us to say that the urgent need for customers is a normal working moment, and not something extraordinary.
When urgently need customers
The situation is working, but very unpleasant, because with a lack of customers there are many problems, because any business has fixed costs that must be covered so as not to go broke. The main problem with a lack of customers is a lack of money. To solve it, you need to urgently sell a lot of goods or services. Is it possible to get customers quickly, a lot and urgently? You can, if you quickly offer a product or service to a large number of people. Continue reading
Return on business – the amount of money that it generates. In terms of return, businesses are different. Some generate a lot of money, some a little, some generally generate a minus. Of course, the dream of any owner is that the business generates the maximum amount of money. Maximum earnings from the business is the goal of any businessman. But at the same time it is his concern.
The return on business and how to increase it
Improving business efficiency is the task of the business owner. No one else but him is interested in this. It is he who is responsible. Both himself and the specialists hired by him can engage in improving returns. But responsibility is always on who owns the business. If the return on business does not suit the businessman, then the blame for this always lies with him alone. Continue reading