Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such a business is the main goal of any shareholder, businessman, director, because an effective business is a sound sleep, calm nerves and a confident look into the future.
Marketing as a business philosophy
The use of marketing allows you to solve business problems if it has not been used before, and to make the business have fewer problems if it is used regularly. Marketing has become a lifesaver for businessmen. Only companies that make the most of marketing principles today are ways to become leaders and succeed. Continue reading
If the company produces mobile phones, then you need to look for an appropriate idea and logic suggests that such an idea is an idea that roughly sounds like “mobile communication through space”. If you do not deal with the idea that lies at the heart of the market, then the product will not be sold, because it will not be able to sell it.
The trick is that working in the market is to develop the idea behind it. If you don’t know what idea you are dealing with, it is not clear what to develop and in which direction. If you come from the product, you will always be a loser, and if you come from the idea of the market, you will always be a leader, because you will offer something that allows you to realize it.
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The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.
How to build a profitable business
But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. In other words, a profitable business is when the value of a product is higher than its price. Continue reading