Creative class - a way to fit into the future
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy,…

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Efficient competitor elimination technology
One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once…

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Accordingly, Samsung's loss is a strategic loss.
The problem is that the company's management incorrectly identified the basic idea of ​​the market and incorrectly calculated how it could change. Or, in general, they did not do this,…

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profitable business

Marketing as a business philosophy

Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such a business is the main goal of any shareholder, businessman, director, because an effective business is a sound sleep, calm nerves and a confident look into the future.

Marketing as a business philosophy

The use of marketing allows you to solve business problems if it has not been used before, and to make the business have fewer problems if it is used regularly. Marketing has become a lifesaver for businessmen. Only companies that make the most of marketing principles today are ways to become leaders and succeed. Continue reading

… work on the market is to develop the idea behind it

If the company produces mobile phones, then you need to look for an appropriate idea and logic suggests that such an idea is an idea that roughly sounds like “mobile communication through space”. If you do not deal with the idea that lies at the heart of the market, then the product will not be sold, because it will not be able to sell it.

The trick is that working in the market is to develop the idea behind it. If you don’t know what idea you are dealing with, it is not clear what to develop and in which direction. If you come from the product, you will always be a loser, and if you come from the idea of ​​the market, you will always be a leader, because you will offer something that allows you to realize it.

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How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

How to build a profitable business

But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. In other words, a profitable business is when the value of a product is higher than its price. Continue reading

How to find sources of profit
The main sources of profit are changing following a change in the economic level. We are currently moving from a fourth economic level to a fifth. Accordingly, very soon only…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Despite its power and strength, the super-idea is not omnipotent
Despite its power and strength, the super-idea is not omnipotent. It can introduce itself into other people, it can motivate them to develop it in themselves. But people are very…

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There may be prospects for the tourism business for you personally
There is a small amount of money. I want to invest it in business. I thought for a long time what to do and came to the conclusion that the…

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