Hollywood as a remote control of the world
Hollywood is a remote control of the world, not the only, but one of the most important. It is with the help of Hollywood that the main ideas are introduced…

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Professional marketing
The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself…

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Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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How the invisible hand of the market creates customers

It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not subject to control and it seems to work on its own, as something independent. As a result, the market must be subordinated, it is necessary to adapt to it, its opinion must be taken into account, its desires must be guided.

Invisible hand of the market

The need to obey does not like businessmen who are used to having them all obey. It is all the more unpleasant to submit to something incomprehensible to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because, if you do not do this, then you can fly out of it very easily, very quickly and forever. Continue reading

How to make money in a post-industrial economy

The economy is the basis for the development of countries, states, businesses and people. It may seem that it is something solid, but in reality it is not. In reality, the economy is heterogeneous, because it consists of sectors. Within the framework of the economy, it is customary to distinguish 5 sectors: primary, secondary, tertiary, quaternary and quaternary. In the economy of some countries, all sectors are present, including the post-industrial economy, while in other countries only a few.

But this is not all, because the economy has levels that are associated with the levels of development of civilization. Today, it is customary to distinguish 7 levels of the economy on this basis: Neolithic, Early Class, Antique, Medieval, Early Industrial, Industrial and Post-Industrial. In one form or another, the global economy as a whole is represented by both different sectors and at different levels. Continue reading

How to manage customers through needs

The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history of mankind. Previously, there was nothing like this, because before there was always a shortage of goods, a lack of resources and everything sold well. Now he is gone, there are so many products that your eyes are flying up, there are also enough resources and they are cheap enough, so you need to change how you manage your customers.

You could even say that there is no problem with money. If you don’t have your own money, then you can take a loan and buy almost everything that you want. But sales, in spite of this, do not go as we would like, business does not go as we would like. Moreover, business and sales do not go at all. They don’t go so much that you can constantly see either one or the other company, often a well-known company, announcing its departure from the market. Continue reading

Innovation as a profit generator
At all times, innovative business development has brought maximum profits. If you study the history of business, it becomes obvious that the greatest profit was brought by businesses, the essence…

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Effective business development paths
Recently, two words have become fashionable and popular among businessmen: pump and pump. And these are not just words, but business development paths. The words are similar in appearance and…

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3 ways to increase business returns
Return on business - the amount of money that it generates. In terms of return, businesses are different. Some generate a lot of money, some a little, some generally generate…

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Creative class - a way to fit into the future
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy,…

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