Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the launch…

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Monetization of talent as a business of the future
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and cannot be. However, the…

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Where guaranteed to take a lot of money
One of the questions that people most often ask themselves is where to get a lot of money. All 100% of adults in all countries of the world ask themselves…

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it is mass

… work on the market is to develop the idea behind it

If the company produces mobile phones, then you need to look for an appropriate idea and logic suggests that such an idea is an idea that roughly sounds like “mobile communication through space”. If you do not deal with the idea that lies at the heart of the market, then the product will not be sold, because it will not be able to sell it.

The trick is that working in the market is to develop the idea behind it. If you don’t know what idea you are dealing with, it is not clear what to develop and in which direction. If you come from the product, you will always be a loser, and if you come from the idea of ​​the market, you will always be a leader, because you will offer something that allows you to realize it.

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How to optimize a small business

Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks or in connection with a small starting capital, they decided to start from small with the prospect of business growth to medium or large. The second category is people who realized that they have a small surplus of energy and that medium or large business they simply cannot draw on the basis of this amount of surplus energy.

Proper Small Business Optimization

In any case, a business, including a small one, is always opened in order to turn the surplus of its personal energy into money, because the business itself is a machine for converting human energy into money. A small business starts, as a rule, spontaneously, because there is not enough knowledge and experience. Spontaneously open business is often not optimal. In this regard, he has to spend a lot of time, money, energy and other resources. Continue reading

Creative class – a way to fit into the future

A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

Creative class as a way to fit into the future

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others who can create truly new ideas. Moreover, probably for the first time in the history of mankind, the elite will have power not over people, but over a finer substance, over ideas. Continue reading

Competitors will only have to eat after you
A company where the seller is not pumped, learns about what goods need to be bought or produced only if he visits your company, because they can only copy, not…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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How to make money in a post-industrial economy
The economy is the basis for the development of countries, states, businesses and people. It may seem that it is something solid, but in reality it is not. In reality,…

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Accurate market opportunity analysis
If there are few customers or the business has stalled, then it's time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company…

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