Creative class - a way to fit into the future
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy,…

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Despite its power and strength, the super-idea is not omnipotent
Despite its power and strength, the super-idea is not omnipotent. It can introduce itself into other people, it can motivate them to develop it in themselves. But people are very…

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3 ways to increase business returns
Return on business - the amount of money that it generates. In terms of return, businesses are different. Some generate a lot of money, some a little, some generally generate…

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it is mass

… work on the market is to develop the idea behind it

If the company produces mobile phones, then you need to look for an appropriate idea and logic suggests that such an idea is an idea that roughly sounds like “mobile communication through space”. If you do not deal with the idea that lies at the heart of the market, then the product will not be sold, because it will not be able to sell it.

The trick is that working in the market is to develop the idea behind it. If you don’t know what idea you are dealing with, it is not clear what to develop and in which direction. If you come from the product, you will always be a loser, and if you come from the idea of ​​the market, you will always be a leader, because you will offer something that allows you to realize it.

Powerful business with minimal investment Continue reading

How to optimize a small business

Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks or in connection with a small starting capital, they decided to start from small with the prospect of business growth to medium or large. The second category is people who realized that they have a small surplus of energy and that medium or large business they simply cannot draw on the basis of this amount of surplus energy.

Proper Small Business Optimization

In any case, a business, including a small one, is always opened in order to turn the surplus of its personal energy into money, because the business itself is a machine for converting human energy into money. A small business starts, as a rule, spontaneously, because there is not enough knowledge and experience. Spontaneously open business is often not optimal. In this regard, he has to spend a lot of time, money, energy and other resources. Continue reading

Creative class – a way to fit into the future

A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

Creative class as a way to fit into the future

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others who can create truly new ideas. Moreover, probably for the first time in the history of mankind, the elite will have power not over people, but over a finer substance, over ideas. Continue reading

How the invisible hand of the market creates customers
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not…

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How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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It happens that customers are urgently needed, and most importantly - as cheaply as possible, and preferably even free of charge. Such situations at one time or another are faced…

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The behavior of your cat, dog, parrot or fish is unlikely to change compared to what they had them in the summer. They do not watch TV, do not listen…

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