The prospects for the near future are not very bright for most companies, because the only option to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you do not attack, they attack you. The most advanced players in all world markets know this and actively apply marketing.
At the same time, they have achieved great success, so they are quite experienced “fighters”. Our markets are very attractive for them, including because of the small experience of local companies, so sooner or later any company may fall under their attack. Local companies are mostly inexperienced in order to attack themselves. Continue reading
If there are few customers or the business has stalled, then it’s time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.
Market opportunity analysis
There is a logical question about how and where it is better to develop and move. To look for ways of development – this is the analysis of market opportunities. For example, the market for conventional cameras began to stagnate, but the camera market for mobile phones began to develop rapidly. Camera manufacturers simply had to move to a new market in order to stay afloat. Continue reading
A strong business brings money and joy, a weak business brings problems and stress. A strong business has a good reputation, attracts customers, and scares competitors. A weak business has a bad reputation, scares off customers, and makes competitors laugh. Probably the most offensive is precisely that a weak business will make competitors laugh.
Strong business and the secret of its creation
It’s very unpleasant to imagine how competitors laugh when talking about someone’s weak business. Surely they are not just laughing, but also gloating, because they can easily distort the real situation in such a way that a weak business looks even weaker, more defenseless and funnier than it actually is. In other words, a weak business is a reason to mock. Continue reading