We opened an orthopedics salon and now we have been promoting the business for 4 months. When opening the salon, they relied on the experience gained during the work of his wife in a similar orthopedics salon.
Based on this experience, we determined the assortment of goods, but in a lower price category. They rented an office near the hospital and hung a sign. We prepared and sent out a potential commercial offer to potential customers. Things did not go, they were looking for ways to solve the problem and visited your portal. Continue reading
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the Forbes list. All these people are united by talk about what is the cause of the global crisis. They agree that the crisis is a reality and try to understand how to get out of it.
Marketing as a cause of the global crisis
The answer to the question is known. The main cause of the global crisis is marketing. In general, few people see marketing as the cause of the crisis, but it was he who caused it. How? Everything is very simple. In general, the crisis arose because a lack of liquidity arose, in other words, the crisis arose because of a shortage of money. Among other things, this means that an analysis of the business strategy and its modernization under new conditions is necessary. Continue reading
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known the ransom, I would have lived in Sochi”, “I would have known where I would fall, I would have laid straws”. The essence of the latest wisdom comes down to the fact that it is always useful to possess information, which is reflected in the well-known expression, which says that the one who owns the information owns the world.
Studying competitors using the latest technology
Owning information is useful anytime, anywhere. For example, if you know what the weather will be like, you can make a number of decisions: take an umbrella or not, wear very warm clothes or not very warm ones. All this allows you to get rid of many unpleasant situations. For example, if it rains, and you took an umbrella, then you will get rid of the need to dry clothes and hair. Continue reading